Mumbai: The content has become the first
element to ensure success in the television industry today. Therefore to get
highest TRPs, depends upon how well you have packaged your content. Once the
show is ready, it needs to be promoted well in the market therefore all
advertising mediums are deployed to attract the audience. And, to achieve the
same, Life Ok has engaged huge numbers of hoardings across Mumbai. Executed by
Global Advertisers, the show which is set to premier on the 20th of June on
Life Ok did a OOH campaign all around Mumbai, to garner maximum audience
visibility.
The show
‘Baazigar’ revolves around the rich, powerful and dynamic business man, who
falls for a simpleton, it arrives with a new concept to break away monotony of
current shows.
“We have
executed outdoor campaigns for Life Ok in the past and really like the kind of
shows they are making. We truly appreciate their marketing strategy of their
shows. Indian television industry is constantly growing and presenting the
fusion of content for our varied audience. It’s been a great experience while
working for Life Ok. We are sure many people will stick to the new show and the
channel will get good TRPs. We wish entire team of Baazigar all the best,” said
Sanjeev Gupta , MD, Global Advertisers.
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