Wednesday, March 19, 2014

Election year brings smile on outdoor agency- Sanjeev Gupta

Mumbai: March 18, 2014: 

2014 being the election year, hope from the new government to bring back the economic growth of India is raising amongst advertisers and thus outdoor advertising industry is looking forward to rise in ad spends from all the major sectors.The government has estimated a 4.9 per cent rise in economic growth this financial year, against a decade-low of 4.5 per cent last year. The fast-moving consumer goods (FMCG), auto, retail and electronics sectors, ad spends in telecom will also rise this year, as operators aggressively push 3G and 4G services. Last year, FMCG accounted for 29 per cent of the overall advertising expenditure, followed by retail (12 per cent) and auto (eight per cent).

Sanjeev Gupta, MD , Global Advertisers
Sanjeev Gupta, MD , Global Advertisers

The advertising industry is growing across the board in outdoor, digital, creative and media. It’s important to note here that our approach should be focused on innovation, diverse range of outdoor inventory and strategic media planning. Outdoor has come up as an effective mass communication tool for targeting people on the go. Political outdoor campaigns in 2014 has already raised ad spend on this medium which are mainly executed on large display, bus media, railway media, and thus leaving no stone unturned to gain the attention of voters. In coming months banking and financial sector is also expected to advertise via outdoor platforms. At Global Advertisers, we have already expanded our inventories at prominent locations of Mumbai and tier II and tier cities.

Join us on

No comments:

Post a Comment