Mumbai: March 18, 2014:
2014
being the election year, hope from the new government to bring back the
economic growth of India is raising amongst advertisers and thus
outdoor advertising industry is looking forward to rise in ad spends
from all the major sectors.The government has estimated a 4.9 per cent
rise in economic growth this financial year, against a decade-low of 4.5
per cent last year. The fast-moving consumer goods (FMCG), auto, retail
and electronics sectors, ad spends in telecom will also rise this year,
as operators aggressively push 3G and 4G services. Last year, FMCG
accounted for 29 per cent of the overall advertising expenditure,
followed by retail (12 per cent) and auto (eight per cent).
Sanjeev Gupta, MD , Global Advertisers
The advertising industry is growing across
the board in outdoor, digital, creative and media. It’s important to
note here that our approach should be focused on innovation, diverse
range of outdoor inventory and strategic media planning. Outdoor has
come up as an effective mass communication tool for targeting people on
the go. Political outdoor campaigns in 2014 has already raised ad spend
on this medium which are mainly executed on large display, bus media,
railway media, and thus leaving no stone unturned to gain the attention
of voters. In coming months banking and financial sector is also
expected to advertise via outdoor platforms. At Global Advertisers, we
have already expanded our inventories at prominent locations of Mumbai
and tier II and tier cities.
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