Global Advertisers empowers Bollywood film “W” with gigantic OOH displays

Mumbai: 11 March, 2014: The film “w” is an upcoming musical thriller directed by Tarun Madan Chopra, starring Meer Ali, Abhey Jit Attri, and Sonal Giani. The film is about three women who take their own revenge against their rapists. The movie has engaged India’s smartest outdoor agency-Global Advertisers for its outdoor promotion. The team at Global has brainstormed on strategic locations, sizes and media tools for this movie campaign for effective outdoor promotion. The campaign is executed on large hoardings and bus shelters across Mumbai.

Commenting on the association, Sanjeev Gupta, Managing Director, Global Advertisers said “ I am glad to be a part of this movie promotion which is picturing such a strong message for the society. Through the campaign of “W”, we would like more and more audience to watch this movie and go home with some message.”

Elaborating on the movie, Mr. Shivang Sehgal, producer of “W” said “The movie ‘W’ is based on social concept – Women of today v/s Men of Yesterday. We are working with the complete new cast, because we did not want any image tagged star. And through our movie promotions, we wanted to create buzz in the market, for our film. Thus, we associated with outdoor giant – Global Advertisers. They have created enough sensation in the market through their prominent media tools. I am happy with their after sales services and media planning sales for our movie.”

“W” is scheduled for release on March 14, 2014

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