Thursday, March 13, 2014

LFW once again favours Global Advertisers for outdoor promotion

Lakme Fashion Week Spring/Resort 2014 - OOH - Mumbai
Lakme Fashion Week Spring/Resort 2014 - Outdoor Promotion
Lakme Fashion Week Spring/Resort 2014 - Mumbai
LFW - Outdoor Media Partner Global Advertisers
Lakme Fashion Week Spring/Resort 2014 - Billboards
Lakme Fashion Week goes outdoor with Global Advertisers

Mumbai: 13 March, 2014: Lakmé Fashion Week (LFW 12-16 March, 2014), India’s leading fashion trade even has once again assigned its advertising duties to India’s premier outdoor advertising agency Global Advertisers. Industry’s popular and bollywood’s favourite fashion designer Manish Malhotra has opened the Lakmé Fashion Week Summer/Resort 2014 in Mumbai with actress Sonakshi Sinha as a show stopper. And, the Lakme Grand Finale will be presented by Rajesh Pratap Singh. Being the most awaited glamorous show of the country, its outdoor promotional plan has always been very challenging, the location of hoardings, size of the display, high visibility all contributes to the success of its campaign on outdoor medium. To create a buzz, Global has dedicated best of its property covering every nook ‘n’ and corner of the city.

Commenting on the association, Sanjeev Gupta, MD, Global Advertisers said “we are delighted to be associated with LFW again this year; they trusted our services and products. As an official outdoor partner for LFW, we delivered innovative branding solutions via our OOH army. Mumbai’s all high profile areas have been successfully captured through our displays, ensuring clutter free visibility for the show.”

LFW will showcases the talent of 100 new designers as well as the established ones including  Anita Dongre, Krishna Mehta, Tarun Tahiliani, Narendra kumar, Swapnil Shinde and many more.  Bollywood celebrities as show stoppers, season’s best ensembles, luxury brands and outfits have been the key success element of LFW, making it most talked fashion event of the industry.
Join us on

No comments:

Post a Comment