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| Lakme Fashion Week Spring/Resort 2014 - OOH - Mumbai |
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| Lakme Fashion Week Spring/Resort 2014 - Outdoor Promotion |
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| Lakme Fashion Week Spring/Resort 2014 - Mumbai |
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| LFW - Outdoor Media Partner Global Advertisers |
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| Lakme Fashion Week Spring/Resort 2014 - Billboards |
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| Lakme Fashion Week goes outdoor with Global Advertisers |
Mumbai: 13 March, 2014: Lakmé Fashion Week (LFW 12-16
March, 2014), India’s leading fashion trade even has once again assigned its
advertising duties to India’s premier outdoor advertising agency Global
Advertisers. Industry’s popular and bollywood’s favourite fashion designer Manish
Malhotra has opened the Lakmé Fashion Week Summer/Resort 2014 in Mumbai with actress
Sonakshi Sinha as a show stopper. And, the Lakme Grand Finale will be presented
by Rajesh Pratap Singh. Being the most awaited glamorous show of the country, its
outdoor promotional plan has always been very challenging, the location of hoardings,
size of the display, high visibility all contributes to the success of its campaign
on outdoor medium. To create a buzz, Global has dedicated best of its property
covering every nook ‘n’ and corner of the city.
Commenting on the association, Sanjeev Gupta, MD,
Global Advertisers said
“we are delighted to be associated with LFW again this year; they trusted our
services and products. As an official outdoor partner for LFW, we delivered
innovative branding solutions via our OOH army. Mumbai’s all high profile areas
have been successfully captured through our displays, ensuring clutter free
visibility for the show.”
LFW will showcases the talent of 100 new
designers as well as the established ones including Anita Dongre, Krishna Mehta, Tarun
Tahiliani, Narendra kumar, Swapnil Shinde and many more. Bollywood celebrities as show
stoppers, season’s best ensembles, luxury brands and outfits have been the key success
element of LFW, making it most talked fashion event of the industry.
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