Thursday, June 12, 2014

An excellent brand building opportunity for Indian marketers - Sanjeev Gupta

The FIFA World Cup 2014 begins on June 12. Brazil are the hosts of the 20th edition of football’s greatest showpiece event on Earth. A total of 32 teams will participate in the FIFA World Cup 2014. The tournament starts on June 12 in Sao Paulo and the final will be played on July 13 at Rio de Janeiro. This is the second time Brazil will host the FIFA World Cup after 1950. From Indian advertising perspective this is one of the biggest opportunities for sports channels to grab the attention on Indian discerning viewer.  Being an international event though FIFA has many Indian followers which makes it the most awaited sport show on the Indian channels such as Sony Six, Star Sports 4, BBC, ESPN and LIV Sports. The promotions are on through various advertising medium – TV, Digital, Print, Radio, will also be followed with outdoor campaigns.

Anticipating the demand of outdoor inventories, Sanjeev Gupta, MD, Global Advertisers emphasizes on the strength of outdoor medium which offers branding options via Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms can also be creatively exploited to communicate with consumers on the go.

The agency can be contacted on 9820 797 773 Or Email - for any further details.

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