Monday, June 9, 2014

FMCG brands emphasize on rural market through advertising-Sanjeev Gupta

Anticipating the boost in rural market from the new government, FMCG companies are expected to focus their energies on tier II and tier III cities. With rural India relatively being insulated and expected to drive consumption with enhanced agricultural yield in coming months, it is not surprising that more than ever before, the focus of marketers has expanded to rural markets. Therefore, advertising in these cities have become essential for every brand looking for expansion. Outdoor advertising provides marketing solutions to these brands which includes hoardings, bus media, railway media etc.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email -

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