Monday, June 2, 2014

Outdoor advertising going through positive changes

Sanjeev Gupta, MD Global Advertisers                                                                    
OOH Media is fast-growing and it is catching eyeballs of many brands because people have started spending more time outside. In terms of changes, the industry needs to get more structured, have transparency in pricing, and move with the latest technologies. Another most desired change would be the capability to support great ideas on bigger scale. Sometimes, brands expect a lot and the deliverability is comparatively low. We are always looking for partners who can work with us to understand our business situation and actually come up with business solutions. Transparency of prices is a crucial structuring that we need. Once this aspect of OOH settles the growth will be manifold. Perhaps, someday OOH might be the biggest thing in marketing!

Good understanding of the business and marketing objectives, converted  to innovative outdoor solutions / campaigns along with bigger scale, better structuring, brilliant execution and of course transparency defines the success of OOH campaign.

For the record, Global has spearheaded the revolution in outdoor media – arresting consumers’ attention as well as driving home the message effectively. Mobile vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital displays at mails and multiplexes, ferries, amusement parks, airplanes, swimming pools and rest rooms have been creatively exploited by Global to communicate with consumers on the go. That explains why Global has been the leading outdoor media partner for all major sectors over the last 18 years. Call Now Mr. Amit Gupta - 9820 797 773 Or Email -

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