Parle Agro launches Frooti’s outdoor campaign with Global Advertisers

Mumbai: The flagship brand of Parle Agro- Frooti has launched its new commercial featuring the King of Bollywood Shah Rukh Khan. The company has invested across a strategic mix of media vehicles that includes outdoor advertising, Television, Radio and Digital medium.
 

“Frooti is one of the favourite mango drink of Indians, especially in summer season. It is the right time to position the product in the market to gain larger share. For this campaign, we have given our best hoarding to maximize the reach of the campaign, said, Sanjeev Gupta, MD, Global Advertisers. 

Global Advertisers puts up hoarding for “So You Think You Can Dance”

“Our team at Global Advertisers deployed ultra-lit, higher reach, clutter free, big hoarding at Sion for the promotion of "So You Think You Can Dance” dance reality show , telecasted on &TV,  with Madhuri Dixit, Bosco Martis and Terence Lewis as judges. We wish the entire team all the very best for the first season of the show” Said, Sanjeev Gupta, MD, Global Advertisers.

The show will be aired on every Saturday and Sunday nights and is being hosted by Rithvik Dhanjani and Mouni Roy.

Amusement parks increasing ad spend on Outdoor Advertising

The Indian amusement parks industry is at a nascent stage which is expected to grow at a rate of 20% annually. According to the 'Indian Association of Amusement Parks & Industries’ (IAAPI), for a population of 1.2 billion in the country, there are only 120 amusement parks and 45 family entertainment centres (FECs). This indicates that the growth potential of Indian amusement and theme park industry is substantial and therefore, the investment on advertising has also gone up. The latest ad spend suggests that during the summer season, these parks have significantly increased their budget on outdoor advertising to tap into the interest of families and youngsters.

Anticipating this demand, Sanjeev Gupta, MD, Global Advertisers, says, “Amusement parks have now become a new source of entertainment for discerning Indian families, given the fact that they have more disposable income and are ready to spend on leisure. As per the data, this sector is going to touch $1.8 billion with nearly 500 new parks by 2020. With this kind of potential, we are hopeful to see great demand of outdoor advertising in the near future."

 He further added, “Recently, we executed the outdoor campaign for Snow World, Adlabs Imagica and Water Kingdom. They have varied messages to communicate to their potential customers - such as introducing summer packages, launching new rides, celebrating special days such as women’s day or festivals, adding new themes such us snow village - through an outdoor campaign. We have witnessed 15-20 percent increase in the engagement of hoardings by the entertainment parks in this summer season."

 50 million people visit these parks annually in India and this sector is expected to grow by 10-15 per cent (CAGR). Consequently, this number is likely to touch around 75-80 million in a few years. With the help of outdoor advertising along with other media such as TV, Radio and Digital promotions, this sector can expand its reach further.   

Global Advertisers associates with Nirmal Lifestyle to promote US Open Apartments by Nirmal Lifestyles

Mumbai : Global Advertisers, an out of home agency creates outdoor campaign for India’s first Sports lifestyle project - US Open Apartments by Nirmal Lifestyle. The agency has deployed large size hoarding at Sion to grab the eyeballs of the commuters.

“The project has a very different positioning in the market and also catering to niche customers who are interested in active and sports filled lifestyle. Our team executed the campaign on centrally located hoarding which caters to large number of audience.” says, Sanjeev Gupta, MD, Global Advertisers.

US Open Apartments is a flagship project of Nirmal lifestyle who has given sustainable designs for Mulund. It has set a leading example of branded lifestyle residences in the country by launching India’s first Sports -lifestyle apartments.

Global Advertisers promotes reality show “Sa re ga ma pa” on large hoarding in Sion

Mumbai: India’s most favoured outdoor agency, Global Advertisers puts up king size hoarding of Zee Tv’s talent show- Sa re ga ma pa. The agency has deployed the hoarding in Mumbai’s sion area which is centrally located and caters to large number audience.

Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “Mumbai is an entertainment hub of India, and hence, there is lot of scope of innovation in creating outdoor campaign for this segment. Outdoor advertising maximizes the reach of channel’s programme and sets a high recall value in the mind of target audience. Sa re ga ma pa, is one the most talked programme so far in the industry, fulfilling the dreams of many young talented boys and girls. We have promoted the show on our large size hoardings in the middle of the city.”

Sa re ga ma pa is a nationwide talent hunt for budding singers. It brings together the best untapped talent in the country and provides them with a platform to begin their careers as playback singers

Radius Developers launches outdoor campaign on Global Advertiser’s Biggest hoarding at Bandra

Mumbai: Central Park, a residential project by Radius Developers launched its outdoor campaign with India’s premier outdoor agency-Global Advertisers. The complex is located in Chembur which is a center of Mumbaikars. And hence, the agency has offered its most premium Bandra hoarding which is also the largest hoarding of Asia.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers,said, “ As per our client’s brief, we executed the campaign on big size hoarding and our team chosen the best of the lot. Mumbai is India’s business and entertainment capital, fulfilling the dreams of many. Over the years, Mumbai has attracted millions of immigrants from all over India, who come here to earn a living. And, the challenge is to influence these people through advertisement. We at Global Advertisers understand their lifestyle and interest which helps us while executing outdoor campaign for our clients. We deploy the right hoarding, bus, railway or any other outdoor medium tool to convey the message of our client to them.”

Central Park is offering 2 & 3 Bhk in Chembur.

IPL outdoor ad spends estimated to have dipped by 50%

Season 9 of the IPL has seen a muted response from brands, in terms of outdoor activities said the heads of outdoor agencies and media owners that we spoke with.

Mandeep Malhotra, Co-Founder of The Social Street, says spends (on outdoor) might have gone down by as much as 50 per cent this year as compared to last year. Sanjeev Gupta, MD of Global Advertisers, puts the number even higher, at 60 per cent. Even Noomi Mehta, Founder and MD of Selvel, agreed that very little activity has been seen by brands around the IPL, even though outdoor advertising, otherwise, has increased.
However, though brands might have reduced their spends on OOH, the BCCI has increased its outdoor budget for this year. According to sources, the BCCI has spent around Rs 5 crore on a massive 40 city campaign for the duration of the tournament.

“This year we are witnessing a decline in the interest for IPL from audience and brands. It may be because we have recently been through the 2016 World Cup. At Global Advertisers, we had promoted IPL campaigns on large hoardings till last year, but this year, we haven’t seen much presence of IPL on any medium. IPL has given great opportunities to us since 2008; popular brands like Pepsi, Vodafone, DLF, Diakin, Kingfisher, Set Max and Idea had promoted their brand association with IPL on hoardings around Mumbai and mini metros in past seasons,” said Gupta.

The packed cricket schedule might have led to advertiser fatigue and could be one reason but Malhotra also points out that another reason might be the kind of sponsors who have come on board this year. "The new, first-time sponsors do not want to make media spends. Sports is not something where you can just sponsor a logo on the kit and leave it. You have to do fan engagement, on-ground activities, etc.," he said.

However, Atul Shrivastava, COO at Laqshya Media, agreed with Mehta's assessment that OOH spending has increased though he admitted that it is difficult to "correlate them (OOH Spends) with IPL. "In the previous years, spends on other mediums including OOH used to come down. But this year it is normal and better. So we can say that activities on OOH have also increased (compared to last year). In terms of percentage, there is a growth of 8-10 per cent (approx) in OOH spends compared to last year around this season.

The fact that TV ads are highly expensive but the most sought after could also have contributed to lesser budgets for outdoor and other mediums. Mehta agreed that TV is the main medium when it comes to the IPL. "If you see, anyway the amount of activity being done in the home cities and stadiums has decreased over the years. Brands would rather just go for team sponsorships," he said.

The importance of TV, where a 10 second ad spot is going for around 5.5-7 lakh, according to sources, is highlighted by the example of Housing.com, which has launched its first ever TVC campaign during the IPL. Last year, the company had preferred to take the digital route but this year, the company has decided that TV will be its main focus area for advertising. When asked whether the company has any plans to utilize other mediums, Nikhil Rungta, CMO at Housing.com said, "For now, we have only taken space on TV and will be supporting it through digital properties. There are no plans for using other mediums or Hotstar, etc. right now. The main focus this year will be TV."

On the other hand, H&R Johnson, which is one of the sponsors of the Gujarat Lions, will be taking mainly the digital route, through promotions and contests. However, Joydeep Mukherjee, Executive Director & CEO of H&R Johnson, said that there would some OOH campaigns that will be carried out in "few" towns.

- See more at: http://www.exchange4media.com/outofhome/ipl-outdoor-ad-spends-estimated-to-have-dipped-by-50_64061.html#sthash.iRVyEqLo.dpuf

Ekta World launches new residential building-Skypolis, promotes on Big Hoardings of Global Advertisers

Mumbai’s ace builder Ekta World launches new residential building-Skypolis at Goregoan, Partners with Global Advertisers for gigantic OOH publicity

Mumbai: Global Advertisers has been appointed to execute the outdoor advertising campaign for EKTA SKYPOLIS -a residential project located in Goregoan.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said “The dedicated team of Global Advertisers has put up the displays at strategic locations across Mumbai . As per the TG of our client, our team has deployed large hoardings and illuminated display ensuring maximum returnon investment.”

Ekta Skypolis offers 2 bed & 3 bed flats in Goregaon.

Varun Dhawan and Donna Feldman tweets Global Advertiser’s hoarding at Bandra

Mumbai: 

Global Advertisers an out of home agency known for its premium hoardings has once again proved its metal.  140 X 120 standing tall at Bandra-the largest billboard of the Asia, owned by Global Advertisers has grabbed the eyeball of millions of people so far and this time it has become a topic on popular social media channel-Twitter. An outdoor campaign of Fashion Big Bazaar (FBB), casting Ms Donna Feldman an American model and bollywood heartthrob Varun Dhawan found discussing the billboard on twitter. 

“It feels good when celebrities and industry experts recognize our products and service. This site has got us many accolades; it has also made a record of being the largest billboard in Asia by Guinness Book of World record. We are very happy to see the response of our hoardings and we will continue to deliver the best of our services to our clients.”, said, Sanjeev Gupta, MD, Global Advertisers.

Global Advertisers creates outdoor campaign for La regalia- residential project at Marve

Mumbai:

Recently, people have noticed ads of Pune based builders, Nagpur based builders, even properties of Dubai on the Hoardings across Mumbai. This trend is picked up by many real estate players of different cities. Mumbai is a huge market for builders: from luxury homes to budget properties all have eyes on their potential customer. This has created pool of opportunities for outdoor advertising. With growing infrastructure and increasing urban population, Mumbai accommodates over 22 million people and influencing them is not an easy task. Keeping this in mind, India’s smartest outdoor agency, Global Advertisers has promoted a campaign for La Regalia- a project by Gangar Builders and JMD Leasers and Developers on its premium hoardings in Mumbai.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “We at Global Advertisers with 18+ years of experience has carved out key elements for real-estate campaigns which are size of the hoarding, positioning of the hoarding as per the target customer and infinite possibility of innovation on outdoor formats. All these ensure best return for our clients and give us satisfaction and a loyal customer forever.”

La Regalia offer residences that transcend the conventional bounds of luxury and empower an experience that fulfills one’s desires for elegance, space and grace. Its Strategic Location, Excellent Architectural Planning, Ample Car Parking Space and Rainwater Harvesting makes this project stand out!

Brand Cadbury Bournvita,tastes the impact of outdoor advertising with Global Advertisers

Mumbai :

Cadbury Bournvita, the popular health drink brand, has recently launched an integrated marketing campaign for a new variant of the beverage – the Cadbury Bournvita Badam Booster. The brand has been promoted on Global Advertisers’s large size hoarding, creating awareness about the new variant.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “It’s a very strong brand with a noble intention of strengthening our children with right nutrients. The brand has been in the market from last many years and has successfully captured large market share in this segment. Our hoarding is further expanding its reach and tapping new customers for its new variant.”