Mumbai: India’s most favoured outdoor agency, Global Advertisers puts up king size hoarding of Zee Tv’s talent show- Sa re ga ma pa. The agency has deployed the hoarding in Mumbai’s sion area which is centrally located and caters to large number audience.
Speaking on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “Mumbai is an entertainment hub of India, and hence, there is lot of scope of innovation in creating outdoor campaign for this segment. Outdoor advertising maximizes the reach of channel’s programme and sets a high recall value in the mind of target audience. Sa re ga ma pa, is one the most talked programme so far in the industry, fulfilling the dreams of many young talented boys and girls. We have promoted the show on our large size hoardings in the middle of the city.”
Sa re ga ma pa is a nationwide talent hunt for budding singers. It brings together the best untapped talent in the country and provides them with a platform to begin their careers as playback singers
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