Brand Cadbury Bournvita,tastes the impact of outdoor advertising with Global Advertisers

Mumbai :

Cadbury Bournvita, the popular health drink brand, has recently launched an integrated marketing campaign for a new variant of the beverage – the Cadbury Bournvita Badam Booster. The brand has been promoted on Global Advertisers’s large size hoarding, creating awareness about the new variant.

Commenting on the campaign, Sanjeev Gupta, MD, Global Advertisers, said, “It’s a very strong brand with a noble intention of strengthening our children with right nutrients. The brand has been in the market from last many years and has successfully captured large market share in this segment. Our hoarding is further expanding its reach and tapping new customers for its new variant.”