Inner-wear brands rolls out OOH campaign with Global Advertisers

Gone were the days when you see an undergarment ad only on TV and print media. Today, with increasing style statement and fashion trends, many national and international brands have introduced their inner-wear products in the Indian market. Lux ONN, the premium undergarment brand recognised the benefit of outdoor advertising, engages premier outdoor agency-Global Advertisers for the brand awareness campaign third year in a row. The agency conceptualized, identified the key areas and judiciously selected the media-mix for the campaign of Lux ONN.

Commenting on this campaign, Sanjeev Gupta, Global Advertisers, said “The long association is a testimony of our team efforts in executing the outdoor campaign which not only gives ensured returns on the investment but maximizes brand’s visibility in manifolds. In 2011, Lux ONN was our first client of this sector, they never advertised on outdoor before, so convincing them for an outdoor campaign was our initial challenge, but now they understand the strength of this medium in reaching out to their customers. Today, they are assigning budget for the outdoor campaign from their annual budget for the marketing and promotion. With the support of our research and media planning team, today we have Amul, Jockey, Dollar, Rupa as our clients for many years.”

Cost-effective outdoor campaign, catering to the large group of people and the presence of the Bollywood superstar Shahrukh Khan on the larger than life displays catalyzed the success of this campaign. The team at Global selected big size hoardings; vibrantly lit with uncluttered view have successfully attracted the interest of the potential customers in Mumbai.

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