The
discerning Indian consumers are in the era of fast moving lifeline,
from hi-speed internet to speedy metro trains, they are moving faster
than ever. To maintain the pace with consumers, out-of-home industry
makes effort to open up new opportunities for brands to engage with
consumers on the move.
The proliferation of smartphones is also a boon for the out-of-home
sector by allowing people to interact with outdoor display immediately,
from visiting a website listed on a billboard of a train platform, to
scanning a QR code at the bus stop.
As such, the outdoor advertising in transport hubs is on the up as
brands take advantage of the 'dead' time people face while waiting for a
train or to catch a plane, or while they are sitting in traffic. So
there is an opportunity for advertisers to help kill that dead time.
Outdoor advertising sector becomes gradually digitised, it seems the
options open to advertisers are limitless. It’s an exciting media
channel to be part of right now, as the industry keeps growing because
advertisers are recognising out-of-home’s potential.
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