Outdoor Industry
expert, Sanjeev Gupta, MD-Global Advertisers, believes that a brand
advertising on outdoor platform must be clear about the
presence of its target consumer at the locations. The location must be
such
that the consumer has time to connect with the brand, absorb the message
and
hopefully that generates interest leading to action.
As consumers have tended to spend more and more time out
of their homes in urban cities, thanks to the development of malls,
multiplexes, and amusement parks and so on, outdoor media options have also
evolved tremendously. Outdoor has become an important media option for any
brand message. More brands than ever before are using this medium to
effectively connect with their target audience at these places.
For the
record, Global has spearheaded the revolution in outdoor media – arresting
consumers’ attention as well as driving home the message effectively. Mobile
vans, taxi, bus shelter, Z-boxes, street furniture, fleet graphics, digital
displays at mails and multiplexes, ferries, amusement parks, airplanes,
swimming pools and rest rooms have been creatively exploited by Global to
communicate with consumers on the go. That explains why Global has been the leading
outdoor media partner for all major sectors over the last 18 years.
Call Now
Mr. Amit Gupta - 9820 797 773 Or Email -amit@globaladvertisers.in
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