Mumbai: Rajinikanth-starrer Kochadaiiyaan, which is touted to
be India’s first motion capture photo-realistic 3D animated film, has
engaged Global Advertisers for its outdoor promotion in Mumbai. Much
aware of the strength and benefits of outdoor advertising,
the movie has tapped interest of kids, youths and families across
Mumbai via extensive outdoor campaign. The agency has deployed high
impacting, clutter free, target oriented hoardings at tactical positions
including premium locations such as Bandra, Santacruz, Andheri, Sion
& Juhu. Larger than life hoarding at Bandra which measures 120 x 40 has already caught thousands of eyes and created high buzz in the city.
Says Sanjeev Gupta, MD, Global Advertisers, “Today, Indian audiences are interested in high quality animated content. However, Indian animation films did not live up to the expectations set by their Hollywood counterparts. But with Rajinikanth-starrer Kochadaiiyaan expectation of discerning Indian viewer is once again rising. We have rolled out the outdoor campaign keeping the interest of target audience on huge billboards in Mumbai.”
He further adds, “The animation industry in India is still very nascent and undefined. This is in sharp contrast with our regional film industries and Bollywood, which have larger than life movie promotion plans before release wherein outdoor promotion plays crucial role in the success of box-office collection .”
For the record, Kochadaiiyaan is co-produced by Eros International and Media One Global entertainment. The movie marks the directorial debut of Soundarya R Ashwin and is expected to release in 12 different languages. The film is set to release on 23 May, 2014.
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